Advertisers are pushing the boundaries and testing their limits in order to capture the attention of consumers in a cluttered marketplace they continue to search for a medium which captivates and entertains their audience.

The system's use of motion pictures adds appeal to the traditional billboard or poster ad now used on the transit properties. With its high visibility and unusual placement location, delivered to a captive and extremely targetable audience, SideTrack is an attractive new option for advertisers to entertain and interact with an audience. It is extremely affordable when compared with other methods of using motion picture messages.

SideTrack™ presents the audience with a panoramic, video wall style visual. Images can be seen in any window from any angle. The eye catching/impact value is greatly enhanced and very appealing. Images will be seen at a size equivalent to at least a 32" television screen and the duration of the ads will include traditional 15 and 30 second spots and run to a maximum determined by tunnel length and train speeds.

The SideTrack™ system can accept traditional multi-media designed ads that exist today thereby reducing the clients' production costs significantly. SideTrack provides creative as an additional service to the advertiser when requested.